discoursekilljoy:

everyone who reblogs that “crayola has a genderfluid makeup line” post is giving me an aneurysm because the makeup itself looks cool and all but literally all makeup is gender-neutral; this is just a marketing gimmick to get ally points and capitalize off of the trans, nonbinary and gender nonconforming communities who are always desperately looking for language friendly to them- which isn’t inherently a bad thing, but seeking out and relying on allyship in corporations will always turn sour because corporations care about one thing: profit. not gay people, not trans people, but the money they can give to them if they cater to them.